Scented Flicker Shad®

Scented Flicker Shad®For decades Berkley has pushed the efficacy and catch rate of our Gulp! soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad trolling hard baits have continued to cash countless checks in Walleye tournaments across the country. The new Scented Flicker Shad features Patent Pending Scent+ Pockets designed precisely for accepting Gulp! Hard Bait Gel.

the Berkley® Bullet Pop combines versatility and proven popper action

The jumbo profile creates maximum visual impact and enhanced attraction

and simply grab a convenient jar of Gulp

or any other inshore species

and simply grab a convenient bag of Gulp

Josh Bertrand Pro Tip: Designed to fish in clear water and at any depth

The biodegradable formula continuously releases attractant even when the bait is motionless

Berkley® paired its world-class bait design engineers with a team of pro-anglers

Saltwater Attractant

the Clickin' Frittside delivers an optimized sound profile along with its proven balsa actions

Stop messing around with the hassles of live bait and those other plastics

The proven fish-catching power combined with this perfectly curated shrimp assortment makes it an essential addition to any saltwater angler's tackle box