Bullet Pop

Bullet PopCrafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not only does the Bullet Pops cupped mouth deliver a classic spit and surface swell but its unique balance allows anglers of all skill levels to easily walk it with near 180 degree turns with minimal

and it allows the lure to perform like a balsa wood bait

its natural swimming action is just too much for game fish to resist

Experience explosive top water action with the Berkley® HighJacker

The proven fish-catching power combined with this perfectly curated minnow assortment makes it an essential addition to any angler's tackle box

the Frittside is a key bait for tough conditions when fish are sluggish or heavily pressured

or put the cupped face to work and pop it for a variety of fishing conditions

Justin Lucas Pro Tip 90: Cast and retrieve around all types of shallow cover

hydrodynamic shape is ideal for matching smaller bait while its weighting system allows for easy walking actions at high speeds

The streamlined profile and smooth texture replicate the exact appearance of the eels that stripers

Tie on the Berkley Dime and score big

The Berkley® Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic®

The proven fish-catching power combined with this perfectly shaped jumbo leech profile makes it an essential addition to any angler's tackle box