Moving Boxes by Air: The Economics of International Air Cargo, 2e (eBook)

Moving Boxes by Air: The Economics of International Air Cargo, 2e (eBook)Overview: Air cargo is a key element of the global supply chain. It allows outsourcing of manufacturing to other countries and links production in both multinational and smaller enterprises. It has also been the most important driver of certain export industries in countries such as South Africa, Kenya and Chile. As a component of the air transport industry, air cargo makes the crucial difference between profit and loss on many long haul routes. ISBN:

ISBN: 9781398931787

ISBN: 9781118514214

You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy

the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life

and challenges and issues they face to compete for the global leisure and business travel markets

The text uses core principles to introduce topics

Edition: 5

AU Course: ENGI310

makes extensive use of examples

Edition: 14

Overview: Entrepreneurial Small Business (ESB) focuses on traditional “main street” businesses versus high-growth firms dependent on venture capital

Students will find that the text inherently directs them into familiarity with both the basics of design decisions and the standards of industrial components