Essentials of Services Marketing, 4e (eBook)

Essentials of Services Marketing, 4e (eBook)Overview: As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today's world, incorporates recent academic and managerial thinking, and illustrates cutting edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader

examining each hospitality department and its role in the marketing mechanism

Designed to provide a crisp introduction to key topics in the field

a service benchmark

Data Analytics Exercises

develops your knowledge and skills in digital technology

social media and electronic transactions

Overview: This title emphasizes three core tenets necessary to start an entrepreneurial venture: 1

AU Course: BEVM221

re-processing

the bulk of the book is dedicated to concepts and techniques for practical application

procurement and supply chain management for nearly 50 years

ISBN: 9781292408248