Lightning Rod™ Trout

Lightning Rod™ TroutThe Berkley Lightning Rod has helped anglers Catch More Fish for generations. Now constructed with 24 Ton Multi Modulus graphite, the carbon composite blank is lightweight, sensitive, and durable.

or any occasion that calls for a celebration

the Swamp Lord was summoned to turn blowups into bass

causing big predators to blow up all over this Berkley bait

The Berkley® Deep Hit Stick delivers an aggressive

Authentic Saltwater Sandworm Profile: Crafted with a realistic sandworm body shape featuring the distinctive elongated design and natural segmentation that perfectly mimics live marine sandworms

the Compact Power Blade series is engineered with performance and technique specific applications in mind

Rig vertical with weightless rigging

FORWARD’s smaller diameters provide faster sink rates for finesse applications

this easy to use top water lure is designed to deliver explosive top water action

Stop messing around with the hassles of live bait and those other plastics

and cast it without fear where traditional glide baits previously have not been able to reach

Berkley product developers are committed to providing anglers with the best fish catching products