Hydrate Shampoo

Hydrate ShampooLean on aura boost Hydrate Shampoo for the softness and strength you and your hair deserve. The nourishing, non stripping cleanse releases what you dont need to invite in what you do for softer, smoother, stronger hair supported by aloe, peptides and magnesium, with a grounding apple wood scent.

Embrace your dark side with Not Your Mother’s Clean Freak Dark Hair Dry Shampoo

and defined curls in a matter of minutes

Refresh hair instantly with Not Your Mother’s Beach Babe Dry Shampoo

The gentle

no protein

a silicone-free conditioner that gives you deep hydration and moisture retention while delivering bond repair power for less breakage

lightweight application you need

while amino acids

and no drying alcohols

stronger hair supported by aloe

It repairs stressed out curls to protect from breakage and frizz and scrunches out the crunch

after styling with Not Your Mother’s Curl Talk Frizz Control Sculpting Gel