Aluminum Fish Ruler

Aluminum Fish RulerWith Berkley, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable.

The new Scented Flicker Shad® features Patent Pending Scent+ Pockets designed precisely for accepting Gulp

The Berkley® Flicker Minnow® has proven itself to be a prolific fish catcher in a wide range of situations

Berkley PowerBait makes novice anglers good and good anglers great

truly is the next generation in soft bait

cast it and let it sit OR mold it into a spoon-like shape to interactively cast and retrieve

creating the ultimate selection for any saltwater fishing situation

while the assortment format provides maximum versatility for targeting bass

Cast further

the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching package

The days of losing time on the water to break-in your buzzbait are over – Berkley has done the research to ensure there is no break-in period needed

™ Included are the two best sizes for catching Crappies across the country in multiple fish catching colors

and accessories—all designed to enhance their fishing experience and maximize their success on the water