Marketing Management (16th Edition)

Marketing Management (16th Edition)Marketing Management (16th Edition) Product Description Marketing Management (16th Edition) is a classic work by Philip Kotler, known as the father of modern marketing. This book delves into the fundamental theories and practices of marketing, providing comprehensive guidance for marketing practitioners. As an authoritative reference in marketing management, it covers essential topics such as market analysis, strategic planning, and marketing mix,

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Rich Case Studies: Analyzes various companies' value investment strategies and business models through real-life examples