SKU:82147771468

Positioning: The Battle for Your Mind

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Ships within 48 hours · Estimated delivery Jul 13 - Jul 18

Description

Positioning: The Battle for Your MindPositioning: The Battle for Your Mind Product Description Positioning: The Battle for Your Mind by Jack Trout is a pivotal work that has influenced American marketing concepts. This book explores how to effectively position a brand to capture the consumer's mind. Trout argues that in the fierce competition of the marketplace, companies must clearly define their market position to create a distinct recognition in the minds of consumers. The book covers

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