Reaching Audiences

Reaching AudiencesFrom Hollywood blockbusters to artists film and video, distributors play a vitally important role in getting films in front of audiences. As the link between production and exhibition, their acquisition policies, promotional practices and level of resources determine what is available, and so help shape the very nature of our film culture. Reaching Audiences is centrally concerned with the distribution practices that have been developed to counter

into which Harry Lime escapes in order to avoid capture and which hapless visitors today presume are merely surfaces for advertising

and will help redefine what ‘success’ means to a professional artist

the development of advertising through the industrial period

Yet social science traditionally treats them quite differently

this book will be essential to courses on Russian cinema and Soviet culture

even as we turn away in revulsion from many of the things they do

is strangely is absent from the novel

In the 1950s and ’60s

the new dynamics of the household are anything but conventional

the eldest of the Murray sisters

and so help shape the very nature of our film culture

between hard technology (machine-centred) and soft technology (human-centred)