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Consumer Behavior: Buying, Having, and Being, 13th Global Edition, MyLabMarketing

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Consumer Behavior: Buying, Having, and Being, 13th Global Edition, MyLabMarketingOverview: A #1 best selling text for consumer behaviour courses, Solomons Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. ISBN: 9781292318233 Edition: 13 Publisher:

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