SKU:66923140186
Product Management Third Edition
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Ships within 48 hours · Estimated delivery Jul 12 - Jul 17
Description
Product Management Third EditionThe product offering is the common factor that links an organisation to its customers. As the product is the focal point around which other elements of the marketing mix are planned, decisions about the product form the very centre of marketing strategy and management and therefore, in a sense, form the heart of the organisation. Product management is an interactive handbook which describes and illustrates product decisions within the South African
Frank Doussy (Author)
Step by step
this fourth edition of Marketing Management: A South African Perspective gives undergraduate students a comprehensive understanding of marketing — at a practical and academic level
Author: Lindsay D Mitchell
9781920356132
ISBN: 9781928354734
statutory law
Authors: Anne Eadie
including additional illustrative examples
End-of-unit test assess progress consistently
ISBN: 9781920008123
Marilyn Buchanan
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